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Các bước dưới đây được khuyến cáo cho việc tạo ra  The following steps are recommended for creating timeless color schemes that are effective in all media and for all cultures.

The steps are based on the research of Professor Hideaki Chijiwa, Musashino Bijutsu Daigaku (Musashino University of Fine Arts), in the book Color Harmony: A Guide to Creative Color Combinations (Rockport Publishers).

1. Figure out the purpose.

Think about why you are choosing a color palette and for what kind of client. Investigate color meanings and associations.

2. Review color basics.

Make sure you have reviewed basics such as hue, saturation, intensity, and the ways in which colors affect each other in relationship. Study layouts you like to analyze possible palettes for the current project.

3. Choose a dominant color, then accent colors.

Decide on an overall background color, or color for the largest areas, first. Then select possible accent colors. Sometimes the accent color is fixed. For example, a client may have a corporate color that must be used. In that case, keep the accent color in mind when selecting the dominant color.

4. Select shades, then vary them.

Because the shade of a color heavily impacts the overall impression, decide what feeling must be conveyed—bright and cheery, or perhaps serene and dignified. Note that colors of the same hue but of varying shades and tints can look very different and still remain harmonious. Varying the shades of hues to create contrast of light and dark can be effective and dramatic.

5. Look at compatibility of hues.

Having selected a preliminary color scheme and considered a variety of tints and shades, look at the overall compatibility of colors. Is the contrast pleasing? If not, go back to refine the palette with intermediate hues. For example, with green selected as the dominant color, perhaps red-orange would work better than pure red.

6. Limit the number of colors.

With a palette now chosen, review the number of colors. Two or three colors are usually enough. Four must be chosen with care, while five might be too many. Sometimes budget limitations as well as aesthetic considerations narrow the palette.

7. Put the colors into action.

Put the colors to use in a few typical pieces required by the client. Look at how they work together. If the color palette is successful, your designs will be harmonious. If not, further refinements are warranted.

8. Keep a logbook.

Once you have found color palettes that work, document them in a journal. Paste in color chips and include the client’s name and a project description. The logbook will serve as a reference when choosing future color palettes.

 

 


Eight Rules for Building a Color Palette

The following steps are recommended for creating timeless color schemes that are effective in all media and for all cultures.

The steps are based on the research of Professor Hideaki Chijiwa, Musashino Bijutsu Daigaku (Musashino University of Fine Arts), in the book Color Harmony: A Guide to Creative Color Combinations (Rockport Publishers).

1. Figure out the purpose.

Think about why you are choosing a color palette and for what kind of client. Investigate color meanings and associations.

2. Review color basics.

Make sure you have reviewed basics such as hue, saturation, intensity, and the ways in which colors affect each other in relationship. Study layouts you like to analyze possible palettes for the current project.

3. Choose a dominant color, then accent colors.

Decide on an overall background color, or color for the largest areas, first. Then select possible accent colors. Sometimes the accent color is fixed. For example, a client may have a corporate color that must be used. In that case, keep the accent color in mind when selecting the dominant color.

4. Select shades, then vary them.

Because the shade of a color heavily impacts the overall impression, decide what feeling must be conveyed—bright and cheery, or perhaps serene and dignified. Note that colors of the same hue but of varying shades and tints can look very different and still remain harmonious. Varying the shades of hues to create contrast of light and dark can be effective and dramatic.

5. Look at compatibility of hues.

Having selected a preliminary color scheme and considered a variety of tints and shades, look at the overall compatibility of colors. Is the contrast pleasing? If not, go back to refine the palette with intermediate hues. For example, with green selected as the dominant color, perhaps red-orange would work better than pure red.

6. Limit the number of colors.

With a palette now chosen, review the number of colors. Two or three colors are usually enough. Four must be chosen with care, while five might be too many. Sometimes budget limitations as well as aesthetic considerations narrow the palette.

7. Put the colors into action.

Put the colors to use in a few typical pieces required by the client. Look at how they work together. If the color palette is successful, your designs will be harmonious. If not, further refinements are warranted.

8. Keep a logbook.

Once you have found color palettes that work, document them in a journal. Paste in color chips and include the client’s name and a project description. The logbook will serve as a reference when choosing future color palettes.

Source: Color design workbook by Adams Morioka and Terry Stone (page 41)

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