The Little Book of BIG PACKAGING IDEAS

CONTENT

PART I -  DESIGNING PACKAGES

8 Kama Sutra
14 Adnams Brewery
18 Philip B
22 Pepsi Blue
28 Selfridges
32 Floris
36 Wetnoz
42 Tea Tree
46 Marouis Philips
50 Foschini
54 Mr. Lee
58 VlTALIZERS
62 Hula Hoops
64 Victorian Olive Groves
68 FruLATTE
72 Soaptopia
76 Discovery Channel
80 Gerber Legendary Blades
84 Greg Norman Estates
88 Perrier
92 Paxton AND Whitfield
96 AG Hair Products
98 South Australian Company Store
104 Simple Human
108 Blue Q
112 Nk’Mip
114 Fanta
118 Planet Krunch
122 Nissan Europe
126 Mother Megs Fine Food
130 Ohio Gold Records
136 Aoualibra
140 Tesco Kids
144 Watercolours
148 Pol Roger
152 Fruit & Veggie Bar
156 Koppers
158 Volkswagen
164 Superdrug
170 Harley-Davidson
178 Orange
184 Corus
190 Phoebe 45
192 Boy Scouts OF America
200 Fossil
208 Mambo
214 Pez
216 TazoTea
220 Target Cups
222 Fresh
228 Dirty Girl
234 Altoids

PART II - DESIGNING PACKAGES

238 Balducci's
242 Café de Lya
246 CiAO Bella
250 Dole Fruit Bowls
254 Fruit TO Go
258 La Milita
262 Origin
266 Pearls Olives
270 Beefeater Crown Jewel
274 Canyon Road
278 Frutier
282 Secrets OF Success
284 Nando’s Salad Dressing
288 Sir Laurence Olivier,The Bible—Audio CD Box Set
292 Tend Blends
296 W.M.Barr
300 Avon 304 Barbie
308 LionelTrains
312 Secrets of Success
314 LensCrafters
318 Schroeder Milk
322 Tsar
326 Aveeno
330 Clearly Canadian
334 Secrets of Success
336 Lipovitan
340 Sackets Harbor War OF 1812 Ale
344 Somerfield

348 Directory
352 About THE Authors